Search engine optimisation
Get found by people already looking.
I fix what stops Google from finding and understanding your site: crawl errors, site structure, schema, page speed and local signals. That puts you in the running when people search for what you do.
What’s included
What the work covers.
A plain list of what the project involves, so you can see where the time and money go.
Technical audit
Crawling, indexing, canonicals, redirects, duplicate content and the errors quietly costing you visibility.
Structure and internal linking
A hierarchy search engines can follow and visitors can navigate. The same fix usually helps both.
Schema that matches the page
Organisation, service, breadcrumb, FAQ and product markup that’s valid and describes what is on the page.
Speed as a ranking factor
Core Web Vitals treated as an SEO deliverable, because since 2021 that’s what they are.
Local SEO
Google Business Profile, NAP consistency, local landing pages and review signals for the towns you serve.
Measurement and reporting
Search Console and analytics set up so you can see which pages earn impressions and which need work.
Process
How a project runs.
Audit
A full technical crawl, plus a look at what you rank for now and what you should be ranking for.
Fix
Errors, structure, speed and schema. This has to be right before content can do its job.
Expand
The pages worth having: services, locations and the questions your customers type.
Monitor
I watch Search Console after the changes go live, so the next decision rests on data.
The difference
The usual approach, and mine.
| The usual | This way | |
|---|---|---|
| First move | Monthly blog posts | Fix what blocks indexing |
| Speed | Someone else’s problem | Part of the work |
| Schema | Plugin defaults | Written for the page |
| Local | Optional add-on | Included where relevant |
| Reporting | Rankings screenshot | Search Console, in your account |
Questions
What clients ask before they hire me.
Technical fixes can show up in Search Console within weeks. Competitive rankings take months. Anyone promising a specific position by a specific date is guessing.
Not paid links or private networks, because they’re a liability. I work on the technical foundation, content structure and local signals, which is where most small and mid-size businesses lose ground.
The technical foundation is: structure, speed, schema, sitemaps and Search Console. Ongoing keyword and content work is separate.
Yes, and it’s a big part of this work. The audit shows quickly whether the existing build can carry the fixes or keeps getting in their way.
Hreflang, per-language URLs and translated metadata are all handled. One case in the portfolio runs in five languages.
Also available
Other services.
Next step
Send me the brief.
Two or three lines about the business and the goal are enough to start. I reply within one business day.
